Designed to flex through tangles
The head gives where a tangle would normally hold, so the knot moves before your hair does.
Patented flexible head
Drag it through a knot and watch what happens. The head bends around the tangle instead of forcing through it, which is how it gets through wet or dry hair without the snagging, the pulling and the wincing. It is also how the team in our salon ended up naming it.
From €11.95. Free delivery on all orders over €20. Twelve month guarantee when it is stored in the case it comes with.
The give
Take hold of the rail and draw the brush along the strand. Every tangle you reach is a place where hair normally gets pulled. Watch what the head does instead of pulling.
The head gives where a tangle would normally hold, so the knot moves before your hair does.
No dragging at the roots, and no bracing yourself before you start on a knot you can already feel.
The bristles glide rather than tear, which is how it helps protect against breakage and split ends.
Straight out of the shower or last thing at night, it behaves exactly the same way.
The range
The same flexible head sits behind everything we make. What changes is where you need it: on the dressing table, in a gym bag, in a pocket, or in a chair on a Saturday morning.

The full size brush, and the one the range is built around. Eleven colourways, from the plain black to the fashion prints, each with the wallet that keeps the bristles safe.
€24.95 eleven colourways

A palm sized detangler with a spiral pad, in its own zip case. Small enough to live in a bag and still sort out a full head of tangles.
€14.95 electric blue or forest green

The limited edition pink brush and wallet. A minimum of 20% of the retail price of this brush is donated to Breast Cancer Ireland.
€19.95 was €24.95

Silicone bristles of uneven length, made to work shampoo through to the roots and give the scalp something back while you are in there.
€10.99 for the shower
Because detangling shouldn't hurt
The brush and its case come packed in a printed box, which is why it turns up as a gift, or in a salon chair, before it ever turns up in a basket. That is how Nicole found ours: "I came across this product being used in my local salon, I just had to have one."
Our story
Our director, Matthew Malone, spent more than thirty five years as a professional hairdresser before any of this started. On a sourcing trip he came across a prototype he had not seen anywhere before, brought it back to the salon, and started using it on clients.
The name was not ours either. The staff kept reaching for it, kept calling it the magic brush, and it stuck long before there was a box to print it on.
The style and softness of the bristles with the flexible head, allows me to brush effortlessly through the hair and without snagging or pulling. Matthew Malone, Company Director
For salons and stockists
Before it was on a shelf it was on a trolley, in the hands of people it saves time for every working day. Those are still the customers we are proudest of.
We supply salons on trade pricing, and we supply shops, online retailers and distributors on wholesale terms. If you cut hair for a living or you sell to people who do, we would rather talk to you directly than leave you filling in a form and hoping.
Magic hair brush is as it says "MAGIC" it just glides through tangled hair with ease, no pulling or tugging on hair.
Matt, Senso StudioMy Clients love the Brush, it glides through without out pulling or breaking the hair and it is so gentle on the head.
Des, Salon Owner, GreystonesThe flexible bristles and head of the Magic Hair Brush are so good at brushing/combing through the hair, it saves me so much time.
Tara, Hairstylist, DalkeyI came across this product being used in my local salon, I just had to have one, I save so much time brushing through my hair.
Nicole, Beauty TherapistGet in touch
Pick a colour, or ask us which one suits the hair you are dealing with. If you are a salon or a shop, tell us that and we will send trade pricing instead.